VIR Brand Refresh: 2017

Not only is VIR home to a globally-renowned auto racing venue, it also boasts a resort and spa, several multi-use event spaces, on-site lodging options, real estate holdings, and food/beverage outlets ranging from an upscale destination restaurant to event-day concessions. Here, I created visuals and marketing that gave each vertical its own personality, but also incorporated elements that tied everything together into one ‘Best in Class’ VIR experience.