Durham Bulls Refresh: 2019

One of my favorite parts of being an in-house designer has always been pushing the boundaries of an established brand. Arguably the most recognizable organization in Minor League Baseball, the Durham Bulls have an incredibly rich and storied history, and a dedicated fanbase that includes everyone from traditional baseball purists to families looking for something fun to do on a summer night. After coming into the role just weeks before the start of the 2018 season, planning for 2019, I was able to take full ownership of the graphics package for the year.

To accommodate sales efforts of the sponsorship team, the first project I made major updates to was the gameday program. I introduced new fonts, styles and supporting elements, then carried this system through the year’s media guide, sales collateral, season tickets, in-game graphics, credentials, concessions, social media and all integrated marketing materials. The Bulls legacy remained the heart of the visual brand, but the 2019 season provided a vibrant and dynamic update to all touchpoints.